A Timeline showing the Historical Development of Evans Bay


The area I have selected is Evans Bay, which includes The Bay itself and also Evans Bay Parade and Cobham Dr, which features many of the key elements to the areas development. When describing the place itself we see that it is a main Bay in Wellington Harbour that stretches to many different suburbs. However, Evans Bay Parade stretches from Oriental Parade to Rongotai Rd and is one the longest and most significant roads in Wellington as it has been a main stake in history since the mid to late 1800’s (Weber, 2013). Today Evan’s Bay and Evan’s Bay Parade is largely a residential area with many upscale apartments as well as high delisle schooling and sport grounds and stadiums (Weber, 2013).  Then in recent years it has taken on the trend of developing is aesthetic with architectural wind sculptures, which is linking the historic area with the historic stereotype of “windy wellington”.

I selected this place due to the extreme changes that Evans Bay has gone through. As shown in my digital timeline, this place has gone from an industrial area, crucial to 1880 New Zealand to now being urbanised and turned into a residential area. I feel as though this evolution has meant that this place is extremely interesting with a lot relevant history behind it.

For me this place is extremely family related as much of my immediate family lives in the area of Evans Bay. My cousins and grandfather have also gone to St Patricks College which is the High School at the heart Evans Bay. And then as well as being involved in the residential area of the place. My family and I are also heavily involved in the Marist St Patricks Rugby club which adds a lot of New Zealander culture the area. So, as you can see the place has a lot sentiment to my family and I so this place seemed the perfect fit to tell historical story about.

Typically, this place is represented as purely a residential area which only provides path way to the Airport. For the outside eye this place is not represented as much as historical element of the place is kept quiet and in the background, only known by those truly local to the area. In the eye of a tourist this place may just seem as road and a small Bay but in fact this place is much more than that and means a lot more than that to the makeup of the Wellington Region.

When it comes to looking after, maintaining or being in charge of this place, it is simply mutual respect between the Wellington Council and the people who live and travel in this area. If the people of Evans Bay, Miramar and Rongotai keep the area clean and tidy, protecting the area of pollution, then the Wellington Council will do the same and the place will continue to flourish and be a healthy blend of nature and urbanisation.

Throughout my time line I have conveyed that Evans Bay is in fact one of the most historical areas across the Wellington region and display that the place has gone through significant development and change. The place of Evans Bay has gone from an industrial Marine Service to an urbanised residential area where people now live, school and become part of club sport culture. Whilst as mentioned many people only see it as a pathway to the Airport or more suburbs. When in fact my story aims to show what it truly is and what it should now be shown to the public as.  The affordances of societal technology have allowed for me to fully examine the area and convey it in its full potential as I am able to delve into how the affordances of technology have allowed society to form and reside in this place (Hutchby, 2001).

Similar to what is mentioned above, after viewing my story map or timeline the audience should have gained an understanding into the true side of Evans Bay and instead of seeing it just as a normal road or bay, they should see it in a historical light and seek to understand the affordances that has allowed society to urbanise and establish themselves in the place (Hutchby, 2001). The understanding of space and place within social media should from this day forth should act as a key figure in the new representation of this area. we should now see as a vital example or urbanisation along with fully understanding the history that come with the place of Evans Bay.

Works Cited

Farman, Jason. “Stories, Spaces, and Bodies: The Production of Embodied Space through Mobile Media Storytelling.” Communication Research and Practice, vol. 1, no. 2, Mar. 2015, pp. 101–116., doi:10.1080/22041451.2015.1047941.

Hutchby, Ian. “Technologies, Texts and Affordances.” Sociology, vol. 35, no. 2, 2001, pp. 441–456., doi:10.1017/s0038038501000219.

“Street History: Evans Bay Parade.” Stuff, http://www.stuff.co.nz/dominion-post/news/local-papers/the-wellingtonian/7442891/Street-history-Evans-Bay-Parade.

“Ban the Bag” Greenpeace Movement

The “Ban the Bag” petition made by Greenpeace has set out to urge the government of New Zealand to implement a nationwide ban on the use and selling of plastic bags. At the moment the petition has reached 54,454 signatures however it has a goal of 100,000 before it looks to take this problem to the Government (Greenpeace, 2017).



greenpeace.pngGreenpeace 2

I believe this petition has great opportunity to bring about real change in banning the making and use of plastic bags. People have started to already use recyclable or paper bags when doing their shopping. However many if not all supermarkets across New Zealand still continue the use of plastic bags which is having a serious effect on our marine life. But in saying this we have seen that already many major supermarkets such as New World and Countdown have said by the end of 2018 they will have fully phased out the use of plastic bags and replace them with environment-friendly bags (Clayton, 2017)

We see that is petition and effort to ban the bag, held by Greenpeace sits far from the ideas of “slacktivism” which is simply “actions performed via the internet in support of a political or social cause but regarded as involving little time or involvement” (Oxford, 2017)

Where instead this petition looks to solve a real problem that our environment is facing. Plastic bags move through environment often ending up in the ocean where they take years to break down, polluting our ocean and killing our marine life. This has become a serious problem not only in New Zealand but across the globe. I feel as though if Greenpeace gain their 100,000 signatures, it won’t just be New World and Countdown who will have banned the bag by 2018.

Works Cited

Clayton, Rachel. “New World Matches Countdown to Go Plastic Bag Free by 2018.” Stuff, http://www.stuff.co.nz/business/97714989/new-world-matches-countdown-to-go-plastic-bag-free-by-2018.

“Home.” GREENPEACE New Zealand, http://www.greenpeace.org/new-zealand/en.

“Slacktivism | Definition of Slacktivism in English by Oxford Dictionaries.” Oxford Dictionaries | English, Oxford Dictionaries, en.oxforddictionaries.com/definition/slacktivism.

A Danger amongst snapchat

Snapchat’s affordances allow microcelebrities, to build and grow a social status through the concepts of social capital and social surveillance. This will be the basis of my argument as the following paper will analyse key concepts of social growth through the social media platform of Snapchat. I will look to analyse certain microcelebrities like Johnny Danger Life that have built a career from snapchat. Seeing the way in which the affordances has allowed microcelebrities to interact with the social surveillance of geo-filters and snap map will help this paper to argue and give an understanding into the way in which a person becomes popular on snapchat and stands out to the average person, on their way to building social capital and becoming a microcelebrity, “Social media is reducing social barriers. It connects people on the strength of human values, not identities”.

Johnny 3



Snapchat is a mobile app which allows a person to send a captioned photo or video for a temporary amount of time. It works simply as a fun, interactive social messenger as it allows you to have full conversation with a person whilst at the same time being able to send funny, cool, interesting or personal “snaps”. It distinctively includes the use of key concepts such as social surveillance, which derives from the traditional forms of surveillance such as; power, hierarchy and reciprocity, as it influences societies behaviour and changes to the common forms of societal surveillance (Marwick, Alice E, 2012). Following through to social capital, we see it linked closely with the influences of social participation which essentially means platforms that provide common activities which emphasises human use and collaboration of a society (Van Dijck, 2013). Social capital is the use of social participation, to grow as a person’s relationships or collaborations, in order to establish themselves as personality or ‘microcelebrity’. However, to achieve this the social media platform, being Snapchat, must have affordances to do so. Hutchby states that “different technologies possess different affordances, and these affordances constrain the ways they are perceived” (Hutchby, 2001). For Snapchat, this effectively means that the affordances are constrained to the technology that exists at present. Right now, Snapchat has the ability to afford people to gain certain social capital and also to delve in social surveillance, however it is limited, as technology is forever changing and developing.

The extension to this is where we see out first concepts, being Snapchats affordances, or simply what Snapchat allows, or affords a person to do. Johnny Danger is a huge user of snapchat and constantly has new and comedic “my stories or snaps” that fuel his brand. The affordance of videos and photos that Snapchat possess, allows Johnny to express his comedic personality visually, rather than verbally or written like other forms of social media do not afford him to. The work of Gibson is where we see the idea of affordances fully portrayed. For Gibson “humans, animals, insects and other orient objects of the world” affordances are the possibilities that they offer for action or in snapchats sense the possibilities that the app and the technologies offer for people such as Johnny Danger and other micro snapchat celebrities (Gibson, 1979).

Johnny Danger first made an appearance on our television screens and Snapchat when he was arrested by police for “Taxi Surfing”. From there the name took off and the name “Danger” spread all throughout social media, especially Snapchat, where he properly began to grow his social status. His first real appearance was the birth of the “Danger Swig” which is effectively taking a sip, mainly a beer, a flicking your head back in a fast motion forming a very quick and “dangerous” swig. From here he grew to another level as he started to interact with the thousands of follows’ he had made and the danger swig craze took off as a snapchat sensation.

From here we can see that due to Snapchats’ visual affordances Johnny Danger was able to establish himself and begin to build a status and attain social capital, seeing the first link between the affordances and processes of Snapchat. His channel takes advantages of the affordances to film, record and caption so that he is able to establish and present himself as a rare and worthy figure among his particular social formation or social following (Harker, 1990). This effectively means that through Snapchat’s affordances Johnny Danger is able to present himself as someone who is worthy to attain a certain amount of social capital. Reaffirming the interaction between the concepts of affordances and processes of social media and development.

Further examining his channel, we see that it holds two major themes, food and alcohol. He links each of these themes to both the social surveillance and social capital side of his snaps. When “snapping” about food such as where he is eating or where he has eaten, he will always post a geo-filter. By doing this he will both brand himself and therefore market the restaurant or establishment he is eating in.. This works in two ways, one stating his location, so social surveillance can take effect and people (his following) will gravitate towards that restaurant seeing that he was there and also the factor of gaining more and more social capital as he begins to exclude himself from “us” and become rarer and worthy of the social system and gathering (Bourdieu, 1990).

From this idea, we see him expanding his culture to include more followers, evolving from the danger swig to now including food. Though his career as Snapchatter took off through the danger swig and much of his following is from the under 30 demographics, food in particular steak has also become a huge part of his attempt to build on social capital. The “medium rehur steak” phenomenon has taken over his Snapchat and is now just as big as what the danger swig was (Danger, 2017). Analysing his channel we see a now vast amount of it based around his idea that medium “rehur” is the best way to cook steak (Danger, 2017). Though this sounds childish, it has become a craze across much of his following. https://www.instagram.com/p/BSdC6KngGHV/?taken-by=johnnydanger_nz this is the link to the video to which the craze of Medium “Rehur” first started. Though this hyperlink is attached to Instagram the video is edited from five, ten-second snapchats that he originally posted on his “snap story” showing how he is interacting across different social media to consistently build his social capital. The save feature on snapchat has given him the affordances to this and he takes full advantage of it across many of his platforms, linking snapchat to either Facebook or Instagram.


Johnny 2

Social surveillance is a key factor in the affordances of Snapchat. As Snapchat has developed it has continuously formed more ways to point out your location either through the geo-filters or the new snap map. The new feature of “snap-map” has raised many concerns about the threats of stalking and provoking marketers from being able to trace your every step (Thruman, 2017). However, this is not the only app that allows full tracking or surveillance over another person or third party. Dr Thruman has said snap map “has allowed law enforcement agencies to spy on innocent citizens, such as legitimate protestors and trade union members. But as bad as Snap map is, it’s just one of a range of apps that do more or less the same thing”. This effectively means that though Snapchat stands out a major app that applies to social surveillance, it is not the only one as each form of social media has its own way of surveying or tracking people, one way or another, whether it is through target marketing like Facebook or whether it’s as simple as looking at snap maps and watching geo-filters.

In terms of applying this Johnny Danger and his channel, we see that he as a marketer will see the trends of spots that people mostly socialise in, or talk about and look to link his material to that. One of the most common areas for his material is at music festivals and most noticeably Rhythm and Vines. By being able to have surveillance through Snapchat he can cater his videos and photos to what people are thinking about at that particular time, making him very popular through certain periods of the year.


johnnyJohnny caption

As shown above, we see him at Rhythm and Vines, displaying a snapchat of him on stage with many of his following trying to be in the snap in the background. The caption also gives us an understanding of where he is along with the link to his snapchat handle, involving both a geo-tag and also some self-branding.

In summary, we see through analysing Johnny Danger’s Snapchat account or channel, the way affordances, social surveillance and social capital all interact to create and build micro-celebrities among social media. We have seen through the certain affordances of Snapchat, such as videos, photos and captions the way that a person can build and initiate social capital by going viral with something as simple as the danger swig and then take advantage of that to build into the craze of medium “rehur” steak and now the Danger larger. From there a person is able to attain his or her capital through social surveillance where they continue to establish themselves as someone who is more “worthy” or “rare” than the common user on social media.



Hutchby, I. (2001, 05). Technologies, Texts and Affordances. Sociology, 35(2), 441-456. doi:10.1177/s0038038501000219


Johnny Danger (@johnnydanger_nz) • Instagram photos and videos. (n.d.). Retrieved from https://www.instagram.com/johnnydanger_nz/


Dr Neil Thruman. Social media is making mass surveillance easier than ever — and we’re just embracing it. (2017, July 24). Retrieved from http://www.zmescience.com/science/social-media-24072017/


Marwick, A. E. (2012). The public domain: Social surveillance in everyday life.Surveillance & Society, 9(4), 378-393. Retrieved from https://search.proquest.com/docview/1314689547?accountid=14782


Schrirato, T. Webb, J. Danaher, G. (2002). Cultural Field and the Habitus. Chapter 2 (P. 21-44)


Villi, M., & Matikainen, J. (2016, 10). Participation in Social Media: Studying Explicit and Implicit Forms of Participation in Communicative Social Networks. Media and Communication, 4(4), 109. doi:10.17645/mac.v4i4.578

















Facebook, the private network

Facebook can be a very open and widely monitored platform. However, a private Facebook still remains as you can easily create and customize the setting that best suit you and the Facebook lifestyle you’re after

I would describe my settings as very secure and private due to the factors is surveillance and access that people can have over someone else from across the world. My settings are that; Only my friends (people I have added) can see my posts, photos and bio. Also only mutual can contact me through messenger and find and add me on Facebook, as you will see shown below.




Though this doesn’t make me completely invisible to the outside eye, as there are still ways to be watched and surveyed through Facebook, it makes me personality feel safer and secure that my privacy is reaching the maximum point that it can.

After logging out and using another account  (that was not my Facebook friend) to view my privacy settings, I came to the conclusion that was I was correct about my settings. I am very private to the random outsider’s eye. The other profile was able to see some photos such as previous profile photos, however, all of my posts, private photos and shared information was kept private.

I feel as though after this experience, of testing my privacy settings, I am far more inclined to use Facebook as I am able to see that my life can and is very easily secure to the commons person eye than I expected. Feeling secure on a global network is hard, but through Facebook’s general and advanced privacy setting, that feeling becomes a lot more trusting and fulfilling.

Max Key a Social media Climber

Max Key is what I like to call a “microcelebrity” in the social media world. A “micro-celebrity” is a person who is famous for a particular group of people… or the way they act and portray themselves towards building a status on particular (Marwick, 2013). 

Max Key is a prime example of this as he has managed to build and establish as a popular figure on many different social media platforms. He used each platform to his advantage, from starting off his “career” to now using the platforms as a way of self-branding for his rising music career as a DJ Artist.

max key 3

Max used Instagram originally to establish himself as a person through the name of his father, former prime minister Sir John Key. However, since then his Instagram has formed in one more common among micro-celebrities as he portrays the free and fun living life that he now has, similar to other micro-celebrities like Jay Alvearies and Alexis Ren. His Instagram now has 64,000 followers and is only on the rise up.  https://www.instagram.com/maxkey_/?hl=en

After establishing himself on Instagram he saw the opportunity to expand into other platforms such as Facebook and You Tube.


When his music career began with his first hit single “Forget You”, he took the chance and expanded into Facebook where he uses it as a platform for self-branding to promote his status further as a music artist. He uses Facebook, as shown, to brand his DJ tours and also promote his vlogs that are linked through his You Tube channel





This is max keywhere he finalized his emergence and started to film and video his life for all to see, rather than just one-off pictures. Though trying to tackle serious topics with a comedic spin off, such as the Election Vlog with his dad he also films and post his party life that many of these micro-celebrities live.


Max key has used many different platforms to establish himself to where he is today. Beginning with Instagram where he became a personality showing his life and then developing into a DJ Artist which he self- promotes and brands through his Facebook page as well as vlogger through YouTube and snap chat. He has and is continuing to establish himself among social media popularity, truly reinforcing his status as one of New Zealand’s most popular micro celebrities


Marwick, Alice E. “Status Update: Celebrity, Publicity, and Branding in the Social Media Age.” New Haven; London: Yale University Press, 2013. pp. 114

Social media catered for us

Across social media, we see many forms of target marketing from many different companies and brand. Each of these is a target to cater for our needs and desires.

Facebook looks at the things you are interested in and customises your feed to suit you. In terms of target marketing they use sponsored ads and pop-ups that relate to my interests in the hope it will entice me to buy the product

This is the same on Instagram as they track your location and surrounding and hence cater their sponsors to suit the target audience, in this case, myself.


insta bloginsta blog 2

From the photos above we see that the sponsored ads are catered to my interests as I use both apple products but also follow a lot of clothing brands.

I feel as though the Victoria Bitters Can (VB) on the t-shirt is significant in the target market as well as it looks at me as a university student and has a direct correlation to the student drinking culture that heritage beers are involved around.

Then when looking at Facebook we see the same system applied with the adverts they place on my Facebook feed. While Instagram looks at my following, location, and technology. Facebook takes all this into account, however, goes deeper so it can target my specific interests.

As shown Facebook has linked a sponsored post to Vice land which is a channel I watch a lot on YouTube and has then linked it to the NZ Election which is very current news on many people news feeds.

So, ainsta blog 3s we can see social media marketing is something we are consumers are exposed to every day. The different platforms use every bit of information they can so that they can provide adverts which will arouse our interests so they can gain more views and hence increase their money flow through advertisement.


Kanye on Twitter and Instagram

Kanye West is huge user and advertiser for social media. He is widely followed across all main Platforms; Facebook, Twitter, Snapchat and Instagram; however, he seems to show a range of difference in the way he applies himself and communicates through Twitter and Instagram.

His twitter account shows off who he is as a person. With the amount of entertainment and emotion, he puts in his tweets. However, we see on Instagram him represent himself visually, through his clothing brand “Yeezy”.

The change in which is shown across the two platforms is linked directly to the affordance (Gibson 1979) and the way each of these platforms plays their role in showing society the different sides of Kanye West.

On the side of twitter, it plays his role perfectly as he is able to express his opinion and emotion, whether it’s political, comedic or current trends.

Kanye West’s affordance (Gibson, 1979) linked Instagram, however, is down to the fact that Instagram is photo generated, so he expresses the visual image of himself, which is seen to be clothing as the main form of advertisement.

Affordance is a huge part in how social media shows off each celebrity, if the platform doesn’t play its role correctly then the person isn’t shown to the public correctly and Kanye West could be seen to be a completely different person (Helmond, 2016).


Helmond, A. 2016. The affordances of social media platforms.



Gibson, J.J. 1979. The Ecological Approach to Perception. London: Houghton Mifflin

First World Problems

First World Problem Memes

Memes have become a growing sensation across all forms of the social media network. They now give many people and organisations a voice for either advertisement or simply comedic reasons for current and social events and trends.

The First World Problem meme involves a lady who comes across frustrated by common “first world problems” that people in developed nations deal with on a day to day basis (Cadwell). The main insight of the meme comes from the face of the lady herself (Cadwell). It shows the distraught that she is going through, as she has her head in her hands and tears rolling down her face (Cadwell).

However, through its sad and negative picture, it is seen to have a rather comedic side due to the captions that come along with it. Each caption looks to mock and make fun of problems that people in the first world are perceived to deal with rather than actual problems of poverty, hunger and health etc.

As shown above you can see the message to which this meme explores. It looks to condescend and mock people who simply of privilege and those “cry over spilt milk” giving us the message that people in developed nations should look past their “first world problems” and instead focus on true problems of our society.




Cadwell, Don. “Frist World Problems.” Know Your Meme. Literally Media Ltd, www.knowyourmeme.com/first-world-problems, 2001 (Updated 2017). Accessed 31st July 2017.

“Funny first world problem memes” dailylolpics.com/funny-pictures/funny-first-world-problems-memes/. Accessed 31st July 2017.

http://imagefinder.site/pages/f/first-world-problems-meme/. Accessed 31st July 2017.

https://www.memecenter.com/search/first%20world%20problem. Accessed 31st July 2017.